Book Review

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy that Sells, Robert W. Bly / A Book Review

Bly Writes to Sell, Part 1 Robert W. Bly. 2005. The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy that Sells. New York: St. Martin’s Griffin. At the heart of the Gospel is a tough sell: give up your sinful desires and surrender your life to God. In my work at T2Pneuma Publishers LLC, I …

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